Sima has achieved something remarkable in the $180 billion global skincare industry. Its Japanese-inspired exfoliating towels, containing antibacterial silver ions, have helped elevate the company as environmentally responsible and financially successful. Since its founding in 2020, Sima has served more than 120,000 customers across the United States, Canada, the U.K., and Australia.
Sima’s business model is based on sustainability. The company’s silver-infused antibacterial technology delivers on its promise of better skincare while committing to eco-conscious manufacturing and materials.
Silver That Fights More Than Bacteria
Sima’s Japanese exfoliating towel was created to address bacteria that collect on traditional exfoliating tools. The research team discovered that embedding silver nanoparticles within viscose fibers produces a material with exceptional qualities: it eliminates 99.9 percent of bacteria while maintaining exfoliation effectiveness lasting through 3 months of wash cycles.
“We believe that skincare starts with cleanliness,” explains Katrine, CEO of Sima. “Our antibacterial silver-infused products ensure customers experience safe, effective, and effortless self-care. Traditional exfoliating tools can become breeding grounds for bacteria, but our technology eliminates that concern.” This approach has impressed consumers looking for alternatives to traditional exfoliating tools like loofahs, which can retain dirt, dead skin, and body oil, becoming breeding grounds for bacteria and germs.
Beyond Clean Skin to Clean Production
Sima emphasizes eco-conscious skincare solutions by using biodegradable materials and focusing on sustainable manufacturing processes. Its products are designed to offer a chemical-free, skin-loving experience free from unnecessary additives, toxins, or hidden irritants.
“At Sima, we recognize that true beauty begins with purity,” says Katrine. “Unlike traditional beauty products that focus only on hydration and surface-level treatment, we understand that the foundation of glowing, healthy skin starts with the cleanest, safest ingredients and materials.” The company takes what they describe as a “science-backed yet natural approach,” ensuring that every step of the customer’s self-care routine is as safe and effective as possible.
Simple Messages, Strong Results
Rather than overwhelming consumers with technical details, Sima’s marketing leans on the practical benefits of its products. Its messaging focuses on eliminating dead skin cells, clearing clogged pores, preventing body acne and ingrown hairs, and providing an alternative to expensive scrubbing products.
“Our customers tell us they love how our products help them say goodbye to dead skin cells and clogged pores,” Katrine notes. “We’ve built our messaging around these real benefits rather than complicated scientific explanations.” The business outcomes have been impressive. Customer satisfaction remains high, with a strong rating on Amazon and its website. The company’s Japanese-inspired exfoliating towels have become its best-selling product, helping drive revenue growth since launch.
A Clean Future
Sima faces challenges as it prepares to expand into European markets in 2025. European regulations may require adjustments to its product formulations, and the company continues to improve the sustainability of its supply chain.
“We’re excited about bringing our products to European customers next year,” Katrine shares. “We know there will be regulatory hurdles, but our commitment to clean, effective skincare solutions remains unchanged as we grow.” Despite these challenges, Sima’s experience shows how companies can combine environmental responsibility with business growth.
By treating this as a challenge rather than a compliance issue, Sima found that environmental benefits and business advantages can work together. With plans to expand across Europe in the coming year, Sima continues demonstrating that purity, effectiveness, and sustainability can coexist in the beauty industry.